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Launch video size guide
Bookmark this. Updated October 2026.
| Where | Size | Ratio | Length | Format |
|---|---|---|---|---|
| Product Hunt gallery | 1920 × 1080 | 16:9 | 30-60 s | YouTube link |
| X / Twitter | 1920 × 1080 or 1080 × 1080 | 16:9 or 1:1 | under 45 s | MP4 |
| LinkedIn feed | 1080 × 1080 or 1080 × 1350 | 1:1 or 4:5 | under 60 s | MP4, captions on |
| Instagram Reels | 1080 × 1920 | 9:16 | under 60 s | MP4 |
| YouTube Shorts | 1080 × 1920 | 9:16 | under 60 s | MP4 |
| TikTok | 1080 × 1920 | 9:16 | 15-60 s | MP4 |
| Landing page hero | 1280 × 720 | 16:9 | 8-15 s loop | MP4 + WebM, muted |
| Docs / README | 960 × 540 | 16:9 | under 12 s | GIF |
LaunchLoop exports each of these sizes from the same edit; Make a demo lays out vertical films for the tall frame instead of cropping them.