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Launch trailer or product demo? Which video your product needs first
Founders often make one video and expect it to do every job. It usually ends up too slow for social and too fast for onboarding. These are two different videos.
Launch trailer
Thirty to forty seconds. A problem hook, your name, three features cut to music, a call to action. Its job is to make someone want to try it. Use it on Product Hunt, X, LinkedIn and your landing page hero.
Product demo
As long as the task takes, usually under two minutes. Numbered steps at real speed, one line of explanation each, a recap. Its job is to get someone to success. Use it in docs, onboarding emails and sales follow-ups.
Make both from one recording
Record the real flow once. In LaunchLoop, choose Trailer for the launch cut and Product demo for the walkthrough. Both are planned from the same recording: same clicks, same screen text, different pacing, music and structure.
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Make it in one click
LaunchLoop turns one Windows screen recording into a launch trailer or a product demo, on your PC.